Press
About MAYFAIR & LEGACY
MAYFAIR & LEGACY is a British bespoke shirtmaking house specialising exclusively in pure bespoke and made-to-measure shirts. Founded in 2016 and rebranded in December 2025, the brand represents a modern interpretation of traditional British tailoring, blending heritage craftsmanship with contemporary service. All garments are handcrafted in England and produced strictly to order. The house does not offer ready-to-wear.
The Founder
Ash Happyman is the founder of MAYFAIR & LEGACY. Originally trained in banking and educated in London, Ash discovered tailoring while exploring Savile Row and Jermyn Street during his studies. After the passing of his father, a professional tailor, he returned to the craft to continue the family legacy.
Today, MAYFAIR & LEGACY operates as a modern luxury house focused on traditional tailoring method ,personalised service, international trunk shows and delivering understated luxury to a discerning global audience.
Services
Bespoke Shirts (minimum order applies)
Made-To-Measure Shirts( Online and In-Person)
Private Trunk Shows
Craftsmanship & Philosophy
Each garment carries a discreet personalised luxury label featuring the client’s name and date of purchase. This reflects the house philosophy that clothing should be personal, lasting and emotionally meaningful. MAYFAIR & LEGACY focuses on understated luxury, quiet craftsmanship and long-term client relationships.
Key Facts
Founded: 2016
Rebrand: December 2025
Former name: CEO’S LEGACY
Handmade in Englan
Services: Bespoke and Made-to-Measure only
Headquarters: London
Media Enquiries
For press, editorial and partnership enquiries:
Email: info@mayfairandlegacy.co.uk
Website: www.mayfairandlegacy.co.uk
Phone: +44 20 7179 1513
Instagram: @mayfairandlegacybespoke
As Featured in
As Featured in GQ March 2026
“MAYFAIR & LEGACY Bespoke Shirtmakers delivers handcrafted shirts entirely to order , focused on bespoke and made-to-measure shirts only. Rooted in British craftsmanship, each piece is handmade in England and offered through private appointments and international trunk shows. For those value precision and modern luxury, visit mayfairandlegacy.co.uk and follow @mayfairandlegacybespoke on IG.”
As Featured in Tatler February 2026
“MAYFAIR & LEGACY defines the art of true bespoke and Made-To-Measure shirtmaking. Each piece is created solely to order, a harmony of meticulous handcraft and luxury. With exclusive trunk shows across global capitals, the house reflects elegance for those who value rarity, precision, and enduring craftsmanship. Visit mayfairandlegacy.co.uk and follow mayfairandlegacybespoke on Instagram”
