About
Our Story
“We are delighted to welcome you to MAYFAIR & LEGACY, a luxury English bespoke shirtmaker based in London with a colourful legacy of tailoring”
MAYFAIR & LEGACY is a London based English bespoke shirtmaking house, specialising in bespoke and made-to-measure shirts handcrafted in England. The house is defined by tradition , discipline, and a considered approach to modern refinement.
The vision of the house was formed in London in 2016, shaped by a return to a family heritage of tailoring after an early professional career outside the trade. Recognising a need of high-quality bespoke and made-to-measure shirts that respected traditional English craftsmanship while meeting contemporary expectations , the decision was made to establish a house guided by continuity and precision.
Formerly knows as CEO’S LEGACY ,the house elevated into MAYFAIR & LEGACY to reflect its London identity and heritage. While the name has evolved , the standards, craftsmanship and personal approach remain unchanged.
“For each bespoke shirt order, our head cutter creates a unique pattern and stores it in our archives for future orders and referrals.”
Our Vision
Our mission is to uphold the standards of English shirtmaking through disciplined craftsmanship and considered production.
Every MAYFAIR & LEGACY shirt is handcrafted in England , using traditional techniques and materials selected for their quality and longevity. We take pride in maintaining close control over each stage of production , ensuring that every garment reflects the same standards of fit , finish, and durability.
This commitment to English-made excellence allows us to produce shirts that are not only refined in appearance , but reliable in wear-garments designed to be worn frequently, improved with time, and valued over the long term.Â
Bespoke & Made-to-MeasureÂ
The house does not produce off-the-rack shirts.
Each bespoke shirts begins with private consultation and the creation of a unique paper pattern by the head cutter . This patters is carefully archived , ensuring precision and continuity for future commissions.Â
The Made-to-Measure service follows the same principles of craftsmanship, offering a disciplined alternative tailored to the client’s measurements and preferences. In both cases, every detail-from collar construction to cuff style is considered with the same care and restraint.
Craftsmanship
All MAYFAIR & LEGACY shirts are handcrafted by experienced shirtmakers working to traditional tailoring standards.
The process is defined by precision and restraint , from pattern cutting and assembly to the construction of collars, cuffs, and plackets. Details such as mother-of-pearl buttons and hand finished elements are selected for not ornament, but for their reliability, comfort, and longevity.
This disciplined approach ensures every shirt is refined in appearance , dependable in wear, and designed to improve with time. Â
Fabrics are sourced exclusively from established mills in Britain, Italy, and Switzerland, selected for their heritage, consistency, and technical excellence. Â
 The house works closely with respected manufacturers such as Albini group Italy, Loro Piana Italy, Alumo Switzerland., Mills whose reputations have been built over generations and whose clothes are valued for their balence, durabilty, and refinement.
Trunk Shows & Global Presence.
MAYFAIR & LEGACY serves clients in London, across the UK, and internationally through private consultation, seasonal trunk shows, and refined online ordering experience.
This approach allows the house to maintain close client relationship while delivering the same standards of craftsmanship, discretion, and service wherever clients are based. The office is located in London.
I was raised in a family where tailoring was a discipline rather than a profession. Although my early career followed a different path(banking), the values of craftsmanship , precision, and long -term thinking ultimately prevailed.Â
MAYFAIR &N LEGACY was created to honour that heritage , combining traditional English shirtmaking with deep, considered understanding of tailoring. Every shirt we create reflects our belief that true luxury lies in detail, fit, and personal service.
We believe that every customer deserves a truly bespoke experience, and we are dedicated to delivering a service that exceeds your expectations. Thank you for choosing MAYFAIR & LEGACY Bespoke Shirtmakers London and we look forward to serving you and providing you with a shirt that truly reflects your style.
Founder & CEO
Ash Happyman
